Author Archive

Book: Getting to Yes with Yourself by William Ury

Getting to Yes with Yourself

Getting to Yes with Yourself by William Ury is a well written self help book that emphasizes the importance of understanding one’s own self before embarking upon dealing with others and the broader world. The writer is famous for being coauthor of another book ‘Getting to Yes’, which explores the framework for successful negotiation with other people. In the current book, author builds on the premise of turning negotiating inwards and finally getting comfortable with self after using the framework as laid out in this book.

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Book: The Subtle Art of not giving a F*ck by Mark Manson

Book Subtle Art of not giving f*ck

The Subtle Art of Not Giving a F*ck by Mark Manson is an overly praised book of 2016. The book tries to emphasize the point of prioritizing the personal values to remove distractions from life and in process make life much happier and content to live. The author is an internet blogger who brings in, his experience, learning and techniques from running a successful self help blog to this book.

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Book: The Storyteller’s Secret by Carmine Gallo

The Storyteller's Secret

The Storyteller’s Secret explores the various methods, techniques and ideas of telling a story by narrating the stories of well known orators, leaders and public figures like Winston Churchill, Steve Jobs, Oprah Winfrey and events like Ice Bucket Challenge. The book dives deep into these methodologies employed by the people who are expert in this craft by dissecting their stories or events to understand their techniques.

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Create Admin in WordPress through Code

More than once I have encountered a situation where client forgot the login credentials of WP-Admin and I ended up creating a new user or resetting the password of existing user by updating the functions.php file of active theme.

Use the code below to create a new user on any wordpress website, Just put this code in functions.php file and reload the website in browser. Afterwards, delete the code from functions.php

 

 

 

SEO Checklist for Web Developers

The checklist is more of a developers’ guide to check for in-site optimization and can be helpful during website launch. Do share your feedback in the comments below:

  1. Website added to Google Search Console & Bing Webmaster Tools
  2. Robot.txt Updated
  3. Fetch as Google Bot Tested
  4. Sitemap Submitted to Google & Bing Webmaster Tools
  5. Structured Data – Implemented
    Test that requisite data-tags according to the website are integrated. Use Google Structured Data Testing Tool. Common entities are articles, products, blogpost, events, recipes etc
  6. Accelerated Mobile Pages (AMP) in place
    With Google hinting on going mobile first and giving more visibility to AMPs , it’s now time to add them into the checklist.
  7. Canonical & Basic Meta Tags Added
    Avoid duplicate content penalty by using canonical URLs. Google uses Meta Description in search results so it should be well optimized.

Bonus

  1. Facebook Open Graph Integrated
  2. Twitter Cards Integrated
  3. Google Customized Site Features (breadcrumbs, site name, sitelinks search box).
  4. Pinterest Rich Pins added
  5. Google Knowledge Graph , if it is relevant

The list is by no means complete, however I have tried to keep it simple and logical. The list gets periodically updated to keep it relevant and handy. Do share your remarks and suggestions.