The checklist is more of a developers’ guide to check for in-site optimization and can be helpful during website launch. Do share your feedback in the comments below:
- Website added to Google Search Console & Bing Webmaster Tools
- Robot.txt Updated
- Fetch as Google Bot Tested
- Sitemap Submitted to Google & Bing Webmaster Tools
- Structured Data – Implemented
Test that requisite data-tags according to the website are integrated. Use Google Structured Data Testing Tool. Common entities are articles, products, blogpost, events, recipes etc - Accelerated Mobile Pages (AMP) in place
With Google hinting on going mobile first and giving more visibility to AMPs , it’s now time to add them into the checklist. - Canonical & Basic Meta Tags Added
Avoid duplicate content penalty by using canonical URLs. Google uses Meta Description in search results so it should be well optimized.
Bonus
- Facebook Open Graph Integrated
- Twitter Cards Integrated
- Google Customized Site Features (breadcrumbs, site name, sitelinks search box).
- Pinterest Rich Pins added
- Google Knowledge Graph , if it is relevant
The list is by no means complete, however I have tried to keep it simple and logical. The list gets periodically updated to keep it relevant and handy. Do share your remarks and suggestions.